Keeping donors happy and loyal to your blood center is what the Frequent Blood Donor Program is all about. In addition to receiving benefits (recognition and rewards), members are also given a "personal touch" regularly through friendly messages, updates and greetings, which keeps you and the importance of blood donations close to them.

Online tools make it easy for donors to stay in touch, schedule appointments and view drive schedules as well as donation history. Donors can even visit the online store to redeem rewards, if that is part of your strategy. Moreover, you can monitor donor performance against marketing plans, using our online software.